Judge Rules in Favor of Sugar Companies in Advertising Lawsuit
USAgNet - August 02, 2012
U. S. District Court Judge Consuelo B. Marshall ruled that Archer-Daniels-Midland, Cargill and others accused of a national advertising campaign to conceal the truth about high-fructose corn syrup cannot escape liability. The companies had argued that they could do so by hiding behind their trade association, the
Corn Refiners Association.
Attorneys for Western Sugar Cooperative and other sugar farmers that brought the suit have targeted advertising claiming HFCS is a natural "corn sugar" that "your body can't tell the difference" from the common table sugar that comes from sugar cane and sugar beets. Judge Marshall had previously ruled that a
preliminary review of evidence showed "a reasonable probability of success" that these statements are false.
More recently, the United States Food and Drug Administration rejected a petition by the CRA to change the common or usual name for HFCS to "corn sugar" because, among other reasons, "the use of the term 'sugar' to describe HFCS... would not accurately identify or describe the basic nature of the food or
its characterizing properties."
In her ruling, Judge Marshall said, "Plaintiffs allege with particularity facts for a false advertising claim against Member Companies ADM, Cargill, Corn Products, and Tate & Lyle."